Skin Alchemy 22 was founded to empower YOU in the journey to bold + confident self care.
“Tackling the taboo – that’s what I do! I’ve learned that everyone wants the ability to show up as the best version of themselves, and stand firmly in it.”
— Alecia Smith, Founder
Skin
skin | noun
This one is for YOU and the skin that you are in. Effective care for all shades of tan, created in the likeness of the clients we serve. Today is the day your skin receives the nourishing compassion it deserves. Pure, effective, result-driven skincare— that’s what we do! With warmth + love, always.
Alchemy
al·che·my | noun
Our ode to all of the lotions and potions derived from botanical chemistry, we believe in the power of transformative skincare for all. Our skill, your trust – together we create THE universal elixir. Walk in. Strut Out. That’s how we like it!
22
twen·ty-two | master number in numerology
Known for its extraordinarily powerful vibration and association with cooperation, trust, sensitivity, and service; it was a no-brainer of its irresistible belonging within our brand, forever! The number 22 embodies our core brand beliefs and commitment to the strength of feminine energy. Good vibes only. Yes, we adore you, 22!
Founder + Master Esthetician
The manifestation of a little girls flare for care— of others, my radically wild heart bloomed to create Skin Alchemy 22. Often, the beauty industry does not have an accessible space to educate on and care for the intimate areas of the body. I have spent the past 10 years identifying skin care concerns that are not talked about, having candid conversations with an endless number of clients about the physical and emotional traumas associated with having skin challenges that they cannot heal.
Why hasn’t this been mindfully addressed? A question I asked myself often...
I realized that as a masterfully studied and practiced Esthetician and Sugarist, I’ve got the power to grow these conversations into meaningful change. It is the reason I relocated to Los Angeles, the reason I’ve become a trusted educator, and the reason I’ve been blessed with the worlds most extraordinary clients— yes, I’m biased and will hear of nothing different! Each and every one of these people believed in me, saw me, pushed me beyond my comfort until I was able to rise and create Skin Alchemy 22.
A brand crafted in love.
A brand grounded in masterful skill, conscious study, and pure intention.
And a brand rooted in social and ethical responsibilities.
When I’m not completely obsessing over clients and the brand, you’ll find me curating a new playlist (maybe even listening to a vinyl record), enjoying a great cup of coffee or traveling the globe. Taking in all of its splendor and enjoying the company of new friends from lands afar. Catch me on a particularly cheery day, and I may even sing you a song during treatment – ha!
In what I attempted to keep short, I LOVE THIS SHIT! And I love you, too.
